Forsoul The Label is an ethical travel fashion brand founded by Sophia Aloui and is cultivated on the principles of boldness, femininity and adventure.
La Dolce Vita takes us on a journey through classic location-inspired prints and vintage influences, so for this campaign we were inspired by days spent adventuring under the European summer sun.
The Dolce Vita collection was a shift from the first Soul Seeker campaign we shot with Forsoul to a more vintage, summery vibe.
The vision Sophia asked us to create for this shoot was to imagine the modern muse, soaking up the simple life in dreamy, romantic places.
For this campaign we focused less on the location and more on the pieces themselves and capturing the feeling of soaking up the summer sun.
We also captured some of the accessories in the same location so that the brand could tell a cohesive story through their social media