An editorial fashion shoot in Bali, Indonesia
Forsoul The Label is an ethical travel fashion brand founded by Sophia Aloui and is cultivated on the principles of boldness, femininity and adventure. Their pieces are an eclectic mix of easy-to-wear designs, featuring bold travel-inspired prints, and we worked with them to create an editorial campaign that inspired that wanderlust.
For this project our goal was to create imagery that would 'appeal to the modern-day bohemian who isn’t afraid to walk to the beat of their own drum'.
From the location, to the styling to angles and editing every element was thoughtfully intended to bring Sophia's vision to life and tell a story of adventure and soul seeking.
Shooting at golden hour with natural lighting and moving around various locations, we delivered photos for their website and social media.
Full-day editorial photoshoot with deliverables for web and social media
Our model was Carole, with HMUA by Natalie and creative direction a joint effort between Kelapa Creative & Forsoul.
This was a secret location in North Bali that we spent weeks researching, working with the local community to have access to this private land.